Nunavut Travel Insurance News
TuGo, a specialized travel insurance provider, recently launched an Affiliate Program (TAP) aimed at reaching travelers who are not currently buying insurance products through brokers and some other traditional channels.
Patrick Robinson, TuGo’s CEO, said that TAP is created for individuals and organizations in Canada who aren’t licensed to sell travel insurance but intend to serve their online communities in a better way by referring customers to TuGo. Robinson pointed out that TAP increases the company’s distribution to the market but does not impede the traditional insurance business.
He further pointed out that TAP serves travelers online who do not buy coverage through traditional platforms such as brokers. It also makes it possible for travelers to choose and they can easily access it on their social media feeds, favorite websites, blogs, and newsletters.
Although it does not provide insurance advice and guidance, TAP uses ads to channel online followers to a TuGo travel insurance sales platform where travelers can buy the coverage they choose and get information on travel insurance.
According to Robinson, TuGo will widen its net distribution and increase its brand awareness in the market, thanks to its unlicensed affiliate network, but at the same time not hindering traditional insurance channels.
Robinson said TuGo launched TAP due to the importance of technology. He said technology plays a huge role in how people choose to interact and transact and that buying power is shifting to younger generations. He added that technology adds more flexibility and options and opens up lots of possibilities for insurance and travel. He also added that the new generation of travelers has different requirements and preferences.
Applicants to TAP are required to be individuals or organizations in Canada and they should not have a license to sell travel insurance in Canada. However, organizations and individuals from the province of Quebec, Manitoba as well as Nunavut are excluded.
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