Research Study - How Do You Prefer to Buy Life Insurance?

In addition to providing great financial solutions for millions of Canadians, Insurdinary is now taking even more steps to further educate our customer base and loyal readers. We are doing this by collecting real life data, from people just like you. There’s no better way to understand the market than to simply ask the question, and that’s exactly why we have and will continue to hit the streets of major Canadian cities to conduct polls.

Our mission is to gather your thoughts, your opinions and your feedback on a variety of important subjects in order to provide a more comprehensive service to you and your families.

On September 15th, 2022, Insurdinary's research team set out to conduct their fifth survey with 40 people on the subject of how people would prefer buying their life insurance policy. In person, over the phone, or online? The results were quite surprising to us!

The Differing Results

When asked "If you were buying life insurance, would you rather do so in person, over the phone, or online"? 60% of people said they would rather be in person, 15% said over the phone, and 25% said online. 

Of the folks that were spoken to: 

There was a very clear majority, as many people seemed to share the same feelings about why they preferred an in person interaction when it came to purchasing life insurance. 

Some of the reasons that people would prefer to purchase life insurance in person are:

People who answered that they would rather purchase life insurance over the phone had echoing perspectives. 

Those who preferred the idea of buying life insurance online also shared their reasonings:

Have You Been Considering Purchasing Life Insurance?

What about you? Do you have questions about life insurance? Has it been a topic mulling around in your mind recently as you consider your loved ones and their financial wellbeing? Regardless of which category you fall under in terms of how you like to purchase life insurance, Insurdinary can help. Quite simply, our phygital approach to purchasing life insurance means you can purchase it how you like.

Conclusion - How Do You Prefer to Buy Life Insurance?

It’s clear to see that as we are coming out of the pandemic, that many people crave stronger interpersonal relationships between company and client. Being face to face has a more personal touch that leaves clients feeling more at ease. People want to engage with each other, build trust, and secure their financial solutions with the help of an agent. Though, on the flip side, the advantages of an online platform to purchase life insurance are that it gives the user a faster way of getting the answers to their questions. This also allows people to compare, keep track of data, and decide for themselves what is best. 

At Insurdinary, we have something for everyone. With our impeccable customer experience and digital experience, no matter how you like to purchase life insurance, we’ve got you covered. 

Not sure what kind of life insurance policy suits your needs? We can help. Our experienced customer service representatives and affiliate licensed agents are experts in the field of all things insurance and financial products, and they would be happy to assist you. Get a free quote today. We look forward to working with you and answering all of your life insurance related questions.